Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

Where Broken Guitar Strings Get a Second Act
Fashion
Where Broken Guitar Strings Get a Second Act
By Beau Hayhoe
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Fashion
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

By Cool Material
10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Fashion
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

By Cool Material
Fashion
Shinola Silly Putty Detrola Watch

If you're anything like us, you grew up with Transformers, G.I. Joes, Tetris, bikes in the front yard and yes, the ultimately moldable and pliable silicone polymer we all know as Silly Putty. You convinced your parents to buy you an egg of it at the store. You made knock-off…

By Cooper Fleishman
SHINOLA-SILLY-PUTTY-DETROLA-43MM-1
Fashion
Trafford Watch Co. S.O.E. Roadster

British watch lover and designer Nathan Trafford has a thing for vintage racing cars, old-school espionage, and history. And he imbues his line of S.O.E. Roadster watches with all three. Inspired by the WWII Secret Operations Executive in England, otherwise known as Churchill's Secret Army, three daring racers (William Grover-Williams,…

By Amos Kwon
Trafford-Watch-Co-SOE-Roadster-1
Fashion
Seconde/Seconde/ Watch Mods

Parisan watch mod shop Seconde/Seconde/'s founder Romaric André likes to add modern touches to vintage, smaller diameter watches. While he chooses mostly older timepieces with some patina, he has Massena Labs on his speed dial for more modern creations. His art involves changing out the second hand with a playful…

By Amos Kwon
Seconde-Seconde-Watch-Mods-5
Accessories
Nike ZoomX Vaporfly NEXT% 2 Sneakers

Nike, and the Swoosh as a whole, has never been a brand to rest on their laurels when it comes to performance--especially with constant innovation on the horizon. Which brings us to the latest iteration and evolution of their racing shoes built for speed--the Nike ZoomX Vaporfly NEXT% 2 Sneakers.…

By Cooper Fleishman
Nike-ZoomX-Vaporfly-NEXT-2-Sneakers-1
Fashion
Breitling x Deus Ex Machina Top Time Chronograph

The reissue of Breitling's Top Time has been nothing short of fresh, even though they first bowed back in 1964 to cater to younger customers. The latest model to take Top Time center stage is one born out of a collaboration with Australian moto brand Deus Ex Machina. This limited…

By Amos Kwon
Breitling-x-Deus-Ex-Machina-Top-Time-Chronograph