Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

Our favorites for fall. Your shortcut to style.

The products our editors have been obsessed with in September 2026.

A bespoke suit can easily exceed the cost of a month's rent in a luxury Manhattan apartment, but it doesn’t have to.

By Johnny Motley

It took a decade to create this watch band innovation. And it was worth the wait.

By Cool Material

A lighter and more hopeful feeling during springtime can often translate well to the world of scent.

By Beau Hayhoe

If your hide already looks as tattered as a college dorm sofa, fret not—these rejuvenating balms can help turn back the clock.

By Johnny Motley

The return of 1970s flair and bold frame shapes spells stylish, warmer days ahead

By Beau Hayhoe