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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Fashion
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Fashion
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

Bamford × Revolution GMT Joe Cool Watch

Charles Shultz' Peanuts characters are so indelibly linked to pop culture these days that you'll find them popping up on just about everything: greeting cards, shirts, tote bags, cardigans, and even limited edition watch collaborations. Bamford London has teamed up with watch publication Revolution on a limited-edition GMT watch sporting…

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New Balance 997H “Workwear”

If you don't yet have a pair of New Balance lifestyle runners in your style repertoire, the new Workwear colorway for the 997H might just be the end of your excuses. The six colors make it three-seasons ready, and the colorblocking is pretty much perfect. Red, light blue, dark blue,…

New Balance 997H sneakers 2
G-Shock GM-2100 Stainless Steel “CasiOak”

G-Shock watches are popular enough with the active/law enforcment/military/outdoorsy crowd to begin with, and then the hexagonal "CasiOak" analog-digital timepiece took the world by storm. Certain colors sold out, and watch modders customized it with metal to mimick the Audemars Piguet Royal Oak. Now, G-Shock is listening to their adoring…

G-Shock GM-2100 Stainless Steel CasiOak
Brooks Aurora-BL

You can up your running game by putting the future on your feet. Brooks' BlueLine Lab recently debuted its Aurora-BL that's packed with an impressive set of running technology in a truly audacious shoe. The nitrogen-injected DNA LOFT v3 cushioning provides cushy strikes, and the Glide Roll heel and toe…

Brooks Aurora-BL-sneaker
New Balance FuelCell RC Elite v2 Sneakers

Despite the fact that we'll always go to bat for New Balance and the big, stylish, N that you'll find on most of their sneakers, the brand isn't always what you would call the most innovative. They definitely were not the first brand to pair fat, chunky soles with breathable…

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