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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide
By Cool Material
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear
Fashion
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

By Beau Hayhoe
The Cool Material 2026 Fall Style Guide The Cool Material 2026 Fall Style Guide
Fashion
The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

By Cool Material
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Fashion
Black Book: 12 Products Our Editors Loved in September 2026

The products our editors have been obsessed with in September 2026.

By Cool Material
Clothing
Your Next Summer Shirt Should Be Inspired by ‘White Lotus’

Take inspiration from breezy prints and vivid color this summer.

By Beau Hayhoe
walton-goggins_2
Clothing
The Shirt That Holds Your Beer and Your Summer Dreams

Ditch the boring beachwear and snag this insanely functional summer shirt.

By Cool Material
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Fashion
The Gateway Sneaker: Nike Air Max 90

These are the sneakers that started it all. The gateway sneakers.

By Cool Material
Nike Air Max 90
Clothing
The Story You’ll Tell When Someone Compliments Your Shirt

Industry of All Nations is redefining fashion with their sustainable Recycled Fibers Collection, and the New Camp Shirt is leading the way.

By Cool Material
Picture1
Clothing
Proof Performance-Lined Swim Trunks, Reviewed by a Swim Trunk Skeptic

Could these be the shorts to end all my swimwear complaints? Tried, tested, reviewed.

By Cool Material
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