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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
The American Watchmaker Rebuilding a Lost Craft

Weiss Watch Co. is doing things a bit (or quite a lot) differently with its remarkable USA-made timepieces.

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Fashion
The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

Iron & Resin’s Vintage-Inspired Herringbone Brigade Pant Is the Ultimate Style Workhorse

The Herringbone Brigade Pant takes the timeless fatigue silhouette and upgrades it with rugged 9.5oz cotton herringbone, built to handle anything from city streets to weekend adventures.

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The Coolest Men’s Style Trends of 2025

In 2025, we’re seeing a return to neutral color tones, an embrace of classic vintage items, and a shift toward buying fewer, better clothes. 

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These 3 Colors Will Define Menswear in 2025

How to wear three on-trend tones—and eight foolproof picks for spring fashion.

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Look Your Best This Spring With Luca Faloni’s Versatile and Stylish Dress Shirts

Luca Faloni delivers Italian craftsmanship with timeless style. From sumptuous piqué to breathable linen, their shirts combine luxury, versatility & heritage.

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Where to Cop the Best Menswear on ’The White Lotus’

The best styling—and the worst people—you’ll find on television right now.

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