Whether you feel good, bad, or indifferent about the widespread commercialization of Pride Month, it’s a phenomenon that’s definitely here to stay. Though there’s a sea of polyester junk to sift through every June, there are plenty of brands out there making elevated, high-quality pride merch that you’ll want to use the whole year through. And some of it’s not even rainbow!
Diesel Tom of Finland T-Shirt
Pay tribute to one of the pioneering icons of queer history with a shirt that's bound to get you noticed.
Buy: $250
AE Button-Up Sweater Polo
We love the retro throwback silhouette, and the slender stripes are just bright enough. It also comes in navy.
Buy: $49
Brooklinen Pride Stripe Beach Towel
This sizeable towel is great for picnics in the park and a day at the beach, but it'll work just as well when you want to get cozy after a scorching winter shower.
Buy: $69
Chubbies Rainbow-Lined Stretch Short
Khaki on the outside, party on the inside. These versatile tan shorts comes in three inseam lengths: 4", 5.5", and 7".
Buy: $45
Boy Smells Citrush Scent Bundle
The fragrance brand's poppers-inspired scent features notes of pomelo and black pepper. This set includes a candle,travel fragrance, and a nasal stick, and 10% of sales go to The Trevor Project.
Buy: $72
Eames Rainbow Coat Rack
Okay, this iconic midcentury wall rack isn't technically pride merch, but consider this permission to use the month of June as an excuse.
Buy: $295
Rowing Blazers Starboard Stripe Rugby
Rowing Blazers has plenty of rainbow items year-round, but we like this rugby's riff on the bi pride colors.
Buy: $178
Pendleton Wool Blanket
This beautiful, vibrant wool blanket can work on a bed or a couch, and will last for years.
Buy: $309
