Skip to Content

Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Fashion
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Fashion
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

J. Crew Partners with Analog/Shift On Vintage Watch Store

While we've long enjoyed J. Crew's affordable and handsome watch selection, we're particularly excited by their latest announcement. The beloved preppy clothing outfitter has teamed up with vintage and pre-owned watch dealer Analog/Shift for a collection of stunning vintage watches available exclusively at J. Crew. The collection includes 18 watches…

JCrew-Analog-1
Vaer’s Ocean-Ready A3 Tradition Field Watch Is a Modern Classic

There are many stylish timepieces on the market, but few combine quality, design, durability and affordability quite like Vaer.  Specifically the A3 Tradition Field Watch you see here. The A3 tradition has it all--clean simplicity of mid-century design, paired with the rugged performance of a modern tool watch and USA-assembly.…

Cool-Material-5
Worn & Wound X Autodromo Prototipo Limited Edition

Autodromo's focus on motoring-style timepieces is well-known in horological circles. With styles that are clearly evocative of auto racing's glorious past, the brand uses modern watchmaking and materials. Their sold-out Prototipo chronograph returns by way of popular watch blog Worn & Wound in a 150-unit limited release in a special…

Prototipo-3
Onsloe Does Modern Menswear Better

Long before technical fabrics, joggers and sneakers passed as fancy apparel, menswear meant properly tailored shirts, jackets, pants and coats in a multitude of colors, patterns and materials. It was old school. It was fun. It was something every man looked forward to. Onsloe is bringing it back one made…

Onsloe-SP-4
Casio G-SHOCK GSTB400X-1A4

There are so many G-SHOCK models, it's impossible to keep them all straight. Most models are also not really for the small of wrist. The brand new GSTB400X-1A4 ranks at the top of the massive heap because it's the thinnest in the popular G-STEEL series. The pushers have also been…

Casio-G-SHOCK-1