Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

Our favorites for fall. Your shortcut to style.

The products our editors have been obsessed with in September 2026.

From snap shirts to sturdy cowboy boots and rancher-approved jackets, there’s a real sense of heritage and history to these pieces.

By Beau Hayhoe

Give this quintessential accessory your own unique spin.

By Jen Glennon

Keep your brunch waffles. I’ll take mine on my feet.

By Lanny Fuller

Sendero’s Serape Pearl Snap is the kind of shirt that doesn’t just fit your style. It fits the moment. Whatever vibe you stumble into.

By Cool Material

Don’t make the same mistake I did, dear reader: dress appropriately for the season.

By Brett Braley