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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

What It’s Like to Wear an $85,000 Watch
Fashion
What It’s Like to Wear an $85,000 Watch
By Beau Hayhoe
Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

By Cool Material
10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Fashion
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

By Cool Material
The Luggage Combo for Trips That Mix Business With Leisure The Luggage Combo for Trips That Mix Business With Leisure
Fashion
The Luggage Combo for Trips That Mix Business With Leisure

ROAM’s Large Carry-On and Duffel handled a week of work, wine, race cars, and everything in between.

By Travis Haley
Fashion
Oakley Rereleased the Sub Zero Sunglasses

Any of us who are getting nostalgic for the seeming simplicity and optimism of the early 90s, which seems to be a sizable share of us these days, have another bit of good news. Oakley has taken it upon themselves to release an updated version of their 1992 Sub Zero…

By Dillon McLaughlin
Oakley-Zero-1
Fashion
Buck Mason Spring 2022 Storm Stopper Collection

If you're looking for garments that still offer a bit of warmth and protection for the cooler days of spring, Buck Mason has you covered. The Los Angeles-based brand has added more outerwear to its Storm Stopper collection for the spring 2022 season. Included in the lineup is a modern…

By John A. Paradiso
Buck-Mason-1
Fashion
These Limited-Edition, UK-Built Tool Watches Are Inspired by 1980s Tactical Hardware

You have a lot of options when it comes to the style, detail, materials and price of the watch you choose to sport regularly. If you want to be sporting a timepiece as unique as you are, you owe it yourself to check out all the new options from microbrand…

By Pat McLaughlin
10 tool watches final countdown 1989 guardian wrist full wt author microbrand
Fashion
VERO Workhorse Chrono

Activity or work in the field warrants a tough watch, and sometimes you want one that's a bit more stylish and unique than a G-Shock (as much as we love G-Shocks). Relative newcomer VERO has followed up its excellent Open Water dive watch with a rugged active lifestyle watch that's…

By Amos Kwon
Worn-Wound-1
Fashion
Gucci Planetarium Watch

Don't look at Gucci's new Planetarium watch for high-end mechanical movement horology. It's more of a playful timepiece with its fun and colorful planetarium print, bright green hands, and the recycled nylon strap with the Gucci logo festooned all over. There's a reliable quartz movement inside the modestly-sized 38mm case,…

By Amos Kwon
Planet-Watch-1