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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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The Cool Shop

What I'm buying, wearing, and using, this week.

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Fashion
The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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Fashion
The Nike Chapter of My Summer Story

The swim shorts, half-zip, and retro runners that became the 20% of my summer wardrobe doing 80% of the work.

Buck Mason Spring 2022 Storm Stopper Collection

If you're looking for garments that still offer a bit of warmth and protection for the cooler days of spring, Buck Mason has you covered. The Los Angeles-based brand has added more outerwear to its Storm Stopper collection for the spring 2022 season. Included in the lineup is a modern…

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These Limited-Edition, UK-Built Tool Watches Are Inspired by 1980s Tactical Hardware

You have a lot of options when it comes to the style, detail, materials and price of the watch you choose to sport regularly. If you want to be sporting a timepiece as unique as you are, you owe it yourself to check out all the new options from microbrand…

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VERO Workhorse Chrono

Activity or work in the field warrants a tough watch, and sometimes you want one that's a bit more stylish and unique than a G-Shock (as much as we love G-Shocks). Relative newcomer VERO has followed up its excellent Open Water dive watch with a rugged active lifestyle watch that's…

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Gucci Planetarium Watch

Don't look at Gucci's new Planetarium watch for high-end mechanical movement horology. It's more of a playful timepiece with its fun and colorful planetarium print, bright green hands, and the recycled nylon strap with the Gucci logo festooned all over. There's a reliable quartz movement inside the modestly-sized 38mm case,…

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TUMI Atlas [00:00 GMT] Fragrance

Travel brand TUMI might be known best for its line of luggage and bags but they've introduced plenty of accessories that fit into the high-flying lifestyle including a line of personal fragrances. The latest offering is the Atlas [00:00 GMT], a complex fragrance for men that features citrus notes including…

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