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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
The New Watch Hunt Is Happening on eBay Live
By Cool Material
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Fashion
The Boots That’ll Turn You into a Boot Guy

Handcrafted with premium leathers and time-honored techniques, Tecovas boots are built for life. Once you live in them, you can't live without them.

By Cool Material
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Fashion
Tecovas Introduces the Next Generation of Handcrafted Boots for Men

A closer look at Tecovas’ latest handcrafted, timeless styles—designed to be lived in, built to last.

By Cool Material
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Fashion
Golf Style, But Make It Guinness

The second TravisMathew x Guinness collab leans into heritage, performance, and a color palette pulled straight from a perfect pour.

By Beau Hayhoe
Fashion
Shinola Traveler Watch

Like the patina of their leather goods, Shinola as a brand is only getting better with age. With a dedication to bringing Detroit back on the map as an industrial and creative hub, Shinola continues to build products that look great, function well, and have a price point that’s on…

By Brett Braley
Shinola-Traveler-1
Fashion
Vollebak Off Grid Jacket

What continues to interest me about Vollebak is their dedication to a message: We need to adjust to the changing world - and quickly. The Off Grid Jacket is a culmination of this message in true form. Every detail on the limited real estate of the Jacket is packed with…

By Brett Braley
Vollebak-Grid-1
Clothing
Proof’s Performance Merino Tees and Polos Can Be Worn for 3 Days Straight

When it comes to the clothing basics we reach for everyday, the tee is at the top of the list. When it comes to tees, there's Proof's 72-Hour Merino collection and everything else. Built from the softest and strongest merino wool on the planet, these tees and polos are at…

By Pat McLaughlin
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Fashion
On Cloudmonster Training Shoe

Look, I love a chunky shoe. When it comes to a sole, the bigger the better for me. And adding On’s performance technology only heightens my enthusiasm for the new Cloudmonster running and training shoe. What we’re seeing in the shoe world is a lessening of rigid aesthetics for a…

By Brett Braley
Cloud-5
Fashion
The History of Ray-Ban Aviator Sunglasses

If the history of aviator sunglasses sounds familiar, you’d be right. They came up when we were talking about menswear pulled straight out of the military. We were also thinking it was about time we went into deeper detail here, so let’s rehash a bit of what we’ve already written,…

By Dillon McLaughlin
History-of-Ray-Ban-Aviator-Sunglasses