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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
Golf Style, But Make It Guinness

The second TravisMathew x Guinness collab leans into heritage, performance, and a color palette pulled straight from a perfect pour.

Tweed Blazers Aren’t Just for Professors
Fashion
Tweed Blazers Aren’t Just for Professors

The classic fabric gets a modern refresh in the right hands. Here’s why you need one.

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Fashion
My Favorite Winter Essential is Only $20

The hidden secret to a warmer winter? A perfect pair of long johns.

The 10 Best Under-the-Radar Menswear Brands Stylish Guys Should Know

Any guy can shop online or head to the mall to buy apparel from mainstream brands, and there's nothing wrong with that. If it ain't broke, as they say. As long as you've taken the time to develop your own style and choose quality pieces, you're probably fine. But what…

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Worth the Hype: A Classic Burberry Trench Coat

This is Worth The Hype, where our writers and editors put popular products to the test to see if they are, in fact, worth the hype. Spies love them. Detectives, too. British supermodels and even those cartoonish caricatures of nudists both seem to have an affinity for them. I am,…

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ALD x New Balance Made One of the Best Sneakers…That’s Not Even a Sneaker

Aimé Leon Dore is a streetwear powerhouse and with the credentials New Balance has brought to the brand only enhances that. On their latest venture, the Ranier Hiking Boot, showcases the talents of both brands seamlessly. A boot with all the makings of an everyday sneaker, it has a high…

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The 5 Best Smartwatch Alternatives to an Apple Watch

While Apple seems to have a monopoly on smartwatches, I understand that they’re not everyone’s thing. Some people are Android people. Others don’t need all the bells and whistles of an Apple Watch. Others still simply can’t justify the price tag. There are several things to consider when looking for…

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Percival’s Shearling Coats are Luxe (and a Little Retro)

There's something very suave about a shearling coat. From '40s aviators to '70s pimps, the shearling coat has marked a devil-may-care sartorial attitude. Now, British brand Percival is running a limited collection of shearling-lined jackets just in time for the approaching colder weather ahead. Choose between three styles (the Aviator,…

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