James Allen Makes It Possible to Buy a Diamond Ring Online

Perishable groceries. Vehicles. Items from a Nigerian prince. These are the things we won’t buy online. Until recently, we would have thrown an engagement ring or a wedding band on that list. That is until we discovered JamesAllen.com. What sets James Allen apart is something called “Diamond Display Technology,” which allows you to view any of their 150,000+ certified conflict-free diamonds in magnified 360° HD. What does that mean? Well, you’re getting a better view of the diamond than you would at a store with a jeweler’s loupe. Any ring is a huge purchase, and we’d never buy one without seeing it first, even if it came with some sort of certificate. With James Allen, you can see the exact diamond you’re buying. No surprises. No disappointment. Not only that, you’ll save money, as James Allen is up to 50% cheaper than traditional stores. Plus, since they’re running a bunch of onsite challenges, you could score yourself a $10,000 Verragio engagement ring. Yup, you can officially check “diamond ring” off the buy in person list thanks to James Allen.