Revtown Jeans Will Change the Way You Think About Denim

Revtown’s founding team spent years in athletic apparel. As former executives at Under Armour, they created some of the most innovative fabrics and products. This experience sparked an idea: What if they applied the ethos of performance apparel—comfort, function and durability—to denim? After years of R&D, the team did just that and created some amazing jeans. They partnered with master denim craftsmen to dream up a fabric that would stretch but recovery perfectly, and move with you but look flattering at all times. Revtown’s Decade Denim was born. Your life just got a whole lot more comfortable.