On has taken the running world by storm since its inception in 2010, with its groundbreaking CloudTec cushioning system setting it apart. The Swiss brand hit the big leagues post-2012 London Olympics, thanks to triathlete Nicola Spirig’s gold medal win in On shoes. Now, On is gearing up for the 2024 Paris Olympics with their latest innovation: the Cloudboom Strike, a marathon racing shoe designed to dominate.
The Cloudboom Strike continues the legacy of the Cloudboom line, boasting a carbon fiber Speedboard for optimal energy transfer and a lightweight design perfect for long distances. Enhancements include the legendary CloudTec midsole, strategically positioned for efficiency, paired with Helion HF foam for softer push-offs and landings. On has also streamlined the design, shedding non-essential components to reduce weight, and adding a new bounceboard and top midsole for maximum stack height. With a molded heel, breathable mesh upper, and wrapping cage system, the Cloudboom Strike is engineered for peak performance. Priced at $280, it hits On’s website on July 11 – don’t miss out.
