Decoded

decoded-budweiser-2015

Few beers are as quintessentially “American” as Budweiser. The lager has been around since the late 1800s and its packaging and labeling have undergone—for the most part—only slight changes. In this edition of “Decoded,” we…

decoded-levis-two-horse-patch-2015

Have you ever looked at the back of your Levi’s? Outside of checking the size when you were purchasing them, you probably haven’t studied the backside of your jeans. The iconic denim company has a…

stockx-cm-if1-4-15
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decoded-jagermeister-2015

You might only know Jägermeister as the alcohol you drop in a glass of Red Bull when you’re out for the night in college, but the herbal digestif actually has a long and storied history.…

decoded-sriracha-sauce

Let’s get one thing straight: Sriracha is not a fad. Yes, some of the love affair with the hot sauce is a bit over-the-top, but anything that tasty has staying power. And when you think…

decoded-jack-daniels-2015

In each edition of “Decoded,” we take a recognizable product and break it down by explaining what everything on it means. In this installment, we look at the best-selling American whiskey in the world: Jack…

decoded-100-bill-2015

In each edition of “Decoded” we take a recognizable item and break it down by explaining what everything on it means. In this installment we take a look at the new, soon-to-be-released $100 bill. Take…

decoded-iphone-2015

In each edition of “Decoded” we take a recognizable product and break it down by explaining what everything on it means. In this installment, we look at all those funky symbols on the back of…