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Lifestyle
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What Happens When a Pro Golfer Becomes a YouTuber?

For Sean Walsh, joining Good Good meant trading one golf dream for another. And discovering he might like the new one even more.

1
Travel
The Case for Nashville as Your Next Golf Getaway
1
partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
5 Todd Snyder Sale Picks to Snag Before Summer’s Over

Consider this your excuse to squeeze a little more out of summer.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
5 Todd Snyder Sale Picks to Snag Before Summer’s Over

Consider this your excuse to squeeze a little more out of summer.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Travel
Travel

America’s Most Historic Golf Trip

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2
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

1
4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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7
Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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8
What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Features
What Happens When a Pro Golfer Becomes a YouTuber?

For Sean Walsh, joining Good Good meant trading one golf dream for another. And discovering he might like the new one even more.

By Cool Material
Sean Walsh Interview
Accessories
The Rolex That Survived a Fighter Pilot Ejection

Bob’s Watches recently acquired a 1977 Rolex GMT-Master II from a U.S. Air Force Pilot with one heck of a story.

By Beau Hayhoe
The Rolex That Survived a Fighter Pilot Ejection
Clothing
You’ve Heard of Cabincore, Get to Know Cabanacore

Say hello to your new August uniform.

By Brett Braley
Cabanacore
Gear
The Best New Gear From Nike This Week

The cream of the crop. Emphasis on the cream.

By Cool Material
Nike Best Of Week 2026
Accessories
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

The smartest summer wardrobes aren't the biggest ones. They're the ones where every piece works with every other piece.

By Cool Material
Luca Faloni Summer Collection 2026