The Swatch Group is one of the biggest international watch conglomerates in existence, but it’s been a while since we seriously considered buying one of their flagship brand’s watches. That just changed with the Touch. The font on the watch face is eerily reminiscent of the Microsoft Word font Chiller we thought was cool in high school, but it actually fits on this fun and funky number from Swatch. As you’ve probably already guessed, it’s a touchscreen watch. Along with the easily programmable standards you find in digital watches like time, date and alarm, this one also packs a chrono for timing runs and alcohol consumption rates. Available in five different solid colors and camo, it’s not exactly what we would call formal attire, but it will definitely get some attention during a night, or day, out on the town.
More Watches
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
The $800 Nodus Sector Deep Damascus combines 500-meter dive credentials with a one-of-a-kind Damascus steel bezel.
What It’s Like to Wear an $85,000 Watch
I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.
10 Labor Day Sales You Probably Don’t Know About
Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.