Lego Is Celebrating Pride Month and Diversity With the ‘Everyone Is Awesome’ Set

When it comes to catchy jingles, there are few modern examples that are more ear-worm-y than Tegan and Sara’s “Everything is Awesome” featuring The Lonely Island from the original LEGO Movie. Everyone’s favorite brick builder is taking their commitment to diversity one step further with the release of the Pride Month focused Everyone is Awesome set you see here. Billed as a way to “Celebrate the power of playing together with this colorful new set,” Everyone is Awesome includes 12 different minifigs of varying colors and a total of almost 350 pieces that allow you to build a complete rainbow that properly represents everyone while fostering inclusivity and fun in the process. LEGO Design Lead Matthew Ashton had this to say about the set: “The starting point for this was my feeling that we, as a society, could be doing more to show support for each other and appreciate our differences. Being LGBTQIA+ myself, I knew I needed to step up to the plate and make a real statement about love and inclusivity, and generally spread some LEGO® love to everybody who needs it. Children are our role models and they welcome everyone, no matter their background. Something we should all be aspiring to.” The LEGO ‘Everyone is Awesome Kit’ will be released on June 1st with a suggested retail price of $35.