Skip to Content

What We're Buying

1
What We're Buying
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

The smartest summer wardrobes aren't the biggest ones. They're the ones where every piece works with every other piece.

Wears My Beer: Duluth Trading Co. x Miller High Life Collection Wears My Beer: Duluth Trading Co. x Miller High Life Collection
What We're Buying
Wears My Beer: Duluth Trading Co. x Miller High Life Collection

Tailgates, bonfires, and kicking back with a cold one after a long day just got more stylish and functional for fall.

Where Broken Guitar Strings Get a Second Act Where Broken Guitar Strings Get a Second Act
What We're Buying
Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

What We’re Buying: Todd Snyder Shorts, Persol Sunglasses, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

Sunglasses-Feat
What We’re Buying: Everyday Pocket Tee, Suede Slides, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

Slides-Feat
What We’re Buying: Raen Sunglasses, Natural Deodorant, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

Sunglasses-Featured
What We’re Buying: Bike Helmets, Backpacking Tents, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

Buying-Featured-Img
What We’re Buying: Travel-Friendly Suits, AirPods Pro, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

Sunglasses-Feature