As great as the Apple Watch is in terms of functionality and tech, no one will call it beautiful even in super-pricey Hermès guise. TAG Heuer wants to change all that (and more) with the new Connected Calibre E4 watch that looks like a traditional analog timepiece and also comes with the added bonus of having a replaceable rechargeable battery. This effectively extends the life of the watch well beyond its sales life. The 42mm (or 45mm) smartwatch will provide a full day of use, including a 5-hour golf outing. It runs on Google Wear OS2 but will get an upgrade to OS 3 later this year. TAG Heuer also says the E4 will work seamlessly with iPhones, a huge plus. The E4 has features like enhanced fitness tracking, guided workouts, heart rate, GPS, sleep tracking, and all manner of useful daily apps. Choose between a 316L stainless steel or a lightweight titanium case, as well as leather or steel bracelet options.
More Watches
Our 10 Favorite Watches From GPHG, the Oscars of Watchmaking
This year’s nominees are all about extremes and sparkle, with exceptional examples from Breitling, Bulgari, MB&F, De Bethune, and IWC.
How the Century-Old Cartier Tank Became a Contemporary Icon
Everything you need to know about Hollywood’s favorite watch—and how to buy one today.
Guys, It’s Time to Stop Being Afraid of Small Watches
Yes, you. Your watch is too big. And there are legitimate, practical reasons for everyone to add at least one small watch to their line-up. Here are our recommendations.