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Swatch and Omega Collaborate on the Bioceramic MoonSwatch Collection

Swatch and Omega Collaborate on the Bioceramic MoonSwatch Collection

If you haven’t crawled out from the rock you’ve been living under yet, know this: the new collaboration between Omega and Swatch is the hottest watch series in perhaps ever. Recently released in limited numbers at Swatch retail shops around the world, the collection consists of 11 models of the “MoonSwatch” that remains true to the design and proportions of the original Omega Speedmaster Moonwatch but uses color, quartz movement, cutting edge scratch-resistant bioceramic cases, fun Velcro straps, and a very attractive price of $260 each. Consider that a real one costs over six thousand smackers. The MoonSwatch has the Speedmaster’s 42mm case diameter, classic stepped subdials, and the iconic Omega lettering and logo (with Swatch neatly below them).

Both brands exist under the Swiss Swatch Group mothership and don’t even compete with each other in terms of style and price point, so this collab comes out of left field in the best of ways. Evidence of the brilliant partnership comes in the form of massive crowds at retailers and eBay auction prices upwards of $4,000. The crazy part is that these are not limited edition, but good luck getting them at retail prices.

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