Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

1
Watches
Celebrate 150 Years of Craftsmanship With the Bulova Super Seville
By Cool Material
Norqain Makes the Best Luxury Watches You’ve Never Heard Of
Watches
Norqain Makes the Best Luxury Watches You’ve Never Heard Of

The case for an if-you-know-you-know Swiss brand.

By Johnny Motley
Our 10 Favorite Watches From GPHG, the Oscars of Watchmaking
Watches
Our 10 Favorite Watches From GPHG, the Oscars of Watchmaking

This year’s nominees are all about extremes and sparkle, with exceptional examples from Breitling, Bulgari, MB&F, De Bethune, and IWC.

By Karlton Miko Tyack
How the Century-Old Cartier Tank Became a Contemporary Icon
Watches
How the Century-Old Cartier Tank Became a Contemporary Icon

Everything you need to know about Hollywood’s favorite watch—and how to buy one today.

By Brett Braley
Fashion
RZE Endeavour 2023 Glacier Collection

RZE is releasing four new iterations of its popular Endeavour hardened titanium dive watch for its 2023 Glacier Collection. Based on the original and well-appointed no-date Endeavour, the Glacier Collection gets beautifully textured dials in four different colorways modeled after famous glaciers around the world: white (Ross Ice), light blue…

By Amos Kwon
Glacier-1
Fashion
Vaer’s G5 Meridian Watch Looks and Feels Better Than the Five-Times More Expensive Option It Reminds You Of

Vaer has been one of our favorite watchmakers for as long as we can remember because they produce new, classic watches based on iconic designs. Case in point, the Vaer G5 Meridian watch you see here. This timepiece is a 1950s-inspired 20ATM automatic watch that's USA-assembled, dual timezone, built with…

By Pat McLaughlin
G5-Cool-Material
Fashion
AVI-8 Flyboy Tuskegee Airmen Meca-Quartz Limited-Edition

Aviation-themed watch company AVI-8 has once again partnered with the non-profit organization, Tuskegee Airmen Inc. for the new AV-4103 Flyboy Tuskegee Airmen Meca-Quartz Limited Edition. Each one of the four colorways gets a 40mm polished and brushed stainless steel case, a textured dial, flight instrument-style hands, mineral crystal glass, and…

By Amos Kwon
Tuskeegee-6
Fashion
Panerai Luminor Due Pastello 38mm

Panerai's chunky dive watches were made popular by big-wristed Hollywood action stars Stallone and Schwarzenegger, but the brand is evolving with watches that are, shall we say, more delicate. Their latest effort is a much smaller 38mm Luminor Due Pastello with four pastel colored sunburst dials: mint green, sky blue,…

By Amos Kwon
Pastel-Watch-5
Fashion
Unimatic x Huckberry Earthform Collection

Unimatic's collabs are some of the best and most unique in the watch world. Their latest is with men's online retailer Huckberry. The Earthform Collection pays homage to the National Parks Service with three colorways: Lichen (inspired by Yosemite and El Capitan), Redwood (Pacific Crest Trail's redwood forests), and Sandstone…

By Amos Kwon
Earthform-7