G-SHOCK by Ariel Adams

G-SHOCK watches are legendary for their toughness, countless versions, unique collaborations, impressive tech, and some seriously eye-popping colorways. The brand has as much global renown as premium watch brands at a fraction of the cost. Now, it’s all memorialized in a new hardcover book by popular horological website aBlogtoWatch’s founder, Ariel Adams. The book celebrates “a watch that doesn’t break even when dropped” and its illustrious 40-year history of “absolute toughness” with behind-the-scene photos, details on the technological innovations, advertisements, special collaborations, and highlights of some of G-SHOCK’s most prolific collectors. The book goes on sale on September 26th.