According to some surveys, there are almost 400 million guns currently in the US. The Gun Shop video you’re about to watch displays just over two-thousand of them in dizzying 24 frames-per-second progression from handguns and revolvers to semi-automatic and fully-automatic assault rifles. Here’s the full Director statement from Patrick Smith–“Over the past few years I’ve learned the striking visual power of objects. The every day objects that surround us in our lives, or are displayed in the media, are a credible vehicle for expressing many ideas about our world, if organized to do so. They are very often mundane, but sometimes extraordinary. I discovered that a simple 24 frames per second juxtaposition and choreographed audio sync can bring these objects to life, creating a mesmerizing effect that has the distinct ability to convey complex ideas, and concise visual interpretations of culture, economics, personality and philosophy.”

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