Head to Shibuya or any other densely-populated area of Tokyo and you’ll be overwhelmed by the bright lights. From billboards to storefronts, it can feel like Vegas on steroids. Not all those lights, however, are stationary. There’s a subculture of truck drivers and owners who deck out their rides in flashing lights and wild ornaments. This video from Great Big Story takes you inside the DIY semi truck culture known as “dekotora.” With tabs reaching six-figures, the trucks look like mobile casinos and mean a great deal to their respective owners. Here’s a wild look inside Japan’s tricked-out DIY truck culture.
PARTNER
Change Up Your Cleaning Routine with Roborock’s Black Friday Sale
Dive into innovation with Roborock’s advanced robotic, cordless, and wet/dry vacuum cleaners, meticulously designed to solve real problems for a better life. This Black Friday, snag exclusive deals up to 45% off that will redefine your cleaning experience and embrace cutting-edge technology that will transform your space into a cleaner, smarter haven. Shop now and discover a new level of cleanliness that goes beyond expectations.
