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  • Cliffside-Shop-Boulder
  • Cliffside-Shop-Boulder-2
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Pop-up shops, by definition, are hard to get to. They open and close without the majority of the public being any wiser. Not in the area at the right time? Out of luck. Well, Cliffside Shop, a pop-up from Work in Progress, just took things to another level of inaccessibility. The shop opened on a mountain outside of Boulder, Colorado, some 300 feet up. How do you get the jackets, fleece, and other gear? Climb up. The 6′ x 10′ shop was created to help test the products in real time, so climbers could see the next level protection the clothing offered. Cliffside Shop was only in operation for two days (it was a pop-up, after all) and offered free gear to about 70 adventurers.

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When it comes to proper attire during the warmest months of the year–we’re talking weddings, cocktail hours, work outings and the like–linen clothing is an absolute necessity unless you live in the tundra or want to look like you’re melting. That’s where Percival comes in. Whether you’re looking for a safari shirt, tapestry Cuban shirt, easy breezy trousers or a lovely linen suit, Percival has the strong, lightweight and breathable options you need in all the stylish, colorful and well-built options you want. Upgrade your warm weather wardrobe with Percival today.