If you’re not familiar with Zeiss, they’ve been making optical systems ever since Carl Zeiss founded the company over a century and a half ago. They’ve made camera lenses for manufacturers ranging from Hasselblad and Rollei to Leica and Ricoh, so it’s fair to say they know a thing or two about giving you the tools to take a great picture. Now, they’ve partnered with Fellowes ExoLens for a line of high-quality lenses that attach to your iPhone using a customized mounting bracket. Speaking of the mounting bracket, it also features a standard tripod mount and a cold shoe for accessories. We’re all for the idea of being able to take even better pictures with the camera we have with us every day, but we might draw the line at cold shoe accessories. That said, each of the three different lenses (macro, wide-angle and tele) and the bracket will be available for purchase later this year.