It’s the most wonderful time of the year—for Apple lovers. Black Friday sees some of the deepest discounts you’re going to find on premium tech. Savvy shoppers can score hundreds of dollars off laptops, phones, and tablets—and the bargains get even bigger if you’re willing to consider models that are a year or two old.
From MacBooks to iPads, here are the most compelling Black Friday deals on Apple products we’ve seen for 2024.
Photo by Apple
A Slim Laptop That Does It All: MacBook Air
The gold standard when it comes to lightweight laptops, the 2024 MacBook Air boasts 18 hours of battery life. Its lean design is perfect for anyone who needs a versatile computer that can keep up on the go. With a 1080p FaceTime HD camera, three-mic array, and four-speaker sound system, you won’t have to sacrifice any quality during your video calls or streaming sessions.
For Black Friday, Amazon’s got the latest 13-inch model for an eye-popping 23 percent discount, marked down from $1,099 to $844. At Best Buy, we spotted a 512 GB hard drive in the 2024 MacBook Air for a $950 open-box deal. If you’re less concerned about needing the latest and greatest, Amazon also has the similarly specced 2022 model for just $749.
Buy the MacBook Air 2024 at Amazon
Photo by Apple
For the Power User: MacBook Pro
For the creative, professional, or student user who needs a bit more power with their laptop, there are few better pound-for-pound options than the MacBook Pro. Apple’s high-end portable boasts a stunning 14.2-inch Liquid Retina XDR display, which provides users with more detailed shadows, deeper blacks, and vivid colors—whether they’re editing video or streaming old episodes of The Simpsons.
Though the 2024 models were released just last month, we’re already seeing some substantial savings for Black Friday. NYC-based retailer B&H Photo Video has the 14″ model with 512TB of storage and 16GB of RAM discounted by $200 (was $1,599, now $1,399).
For the Chatterboxes: iPhone 16 and 15
Upgrading your iPhone gets a little less painful during Black Friday. If you had your eye on the latest iPhone 16, you can get up to $1,000 off at Best Buy if you switch to a new carrier and trade in an older model. You’ll also get a $100 gift card to use toward a future purchase.
If you prefer the flexibility of not being bound to a contract with a particular carrier—and don’t mind last year’s model—Best Buy also has a pretty solid $50 off unlocked iPhone 15 models, bringing the price down from $729 to $679.
iPad Pro shown in the 11" and 13" models
Photo by Apple
For the Media Omnivore: iPad Pro 13"
If there’s a special someone in your life looking to upgrade to the fanciest tablet around, then now is a great time to make the leap to the high-end iPad Pro. The immaculate 13-inch Tandem OLED will make even the humblest YouTube video feel like cinema, while power users will benefit from an M4 processor that features 9 CPU cores and 10 GPU cores. Whether that person on your list is a photographer, illustrator, or just takes their social media very seriously, there’s a whole lot of apps and accessories for content creators on the current-gen models.
Both Best Buy and Amazon are offering the best Black Friday deal on the 13″ model, cutting the $1,299 list price down to $1,099.
Photo by Apple
For the Multitasker: Apple Watch SE (2nd Gen)
These days, watches can do so much more than just tell time—they’ll read your text messages, offer insights on your health, and pair seamlessly with your smartphone. Available in eight different colors and multiple bands to fit any wrist size, the Apple Watch SE is perfect for anyone looking to add a wearable to their rotation.
The Apple Watch SE has a many of the same features as its more expensive older brother, but for a much more reasonable price. And Amazon’s Black Friday deal makes it even better, bringing the $249 list price down to just $169.
Photo by Apple
For Desktop Devotees: The 2024 M4 iMac
It’s rare to see a brand-new computer go on sale for Black Friday, but the 2024 M4 iMac is seeing some significant discounts this holiday season. The M4 chip is designed to take full advantage of the 24-inch Retina display and elevate your computer time with this all-in-one package. It’s available in a variety of appealing colors, too—even if we’re still waiting for Apple to bring back the transparent jelly plastics of the early 2000s.
Amazon is offering the M4 iMac for $150 off—don’t forget to click that on-page coupon—taking the price from $1,299 down to $1,149. You’ll be hard pressed to find a better deal on this one before the next hardware update.
