Weiss Watch Company

In case the pictures weren't already indication enough, this watch is unlike everything else you'll ever strap on your wrist. The "Birdie" Surf Watch, as it's affectionately called because it features the Birdwell Beach Britches iconic character front and center, is a collaboration between the iconic board shorts manufacturer and…

Weiss Watch Company wants to restore the prestige of American watchmaking that's been missing for around a century. Seriously, you'd be surprised at how few watches have been made stateside since the early 1900s. Since Americans played such a key role in the industrialization of modern watches, it only seems…