The belt is as necessary as it is antiquated. You can’t very well not hold your pants up, so you’re stuck with a bit of a conundrum. Either you go with the standard prong and…
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Nooka Yogurt Watch
Nooka watches have always been a bit unconventional, which is probably why we like them so much. While we’re all for bending the rules as much as possible, there are certain situations (like the unfortunate…
The Roundup
Lose the Leather: 11 Unique Wallet Materials (+Giveaway)
Whether you’re a coffee or a Red Bull guy, a smoker or a gum chewer, a commuter or a driver, everyone needs something to get through the daily grind. All of those things require money,…
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Gilt Man
Are you a Gilt Man? You’re off the hook for whatever you did last night, we didn’t say guilty. The worst kept secret since In-N-Out’s secret menu is the latest in a long list of…
Style
Nooka Zub Zayu GG Watch
We’re all a little bit weird. In high school – even college maybe – that might have been bad; as you get older though, it becomes something to define you. Nerds become gazillionaires; goths become…
FeaturesThe Roundup
Cool Material Behind the Scenes @ Nooka
We had a chance to go behind the scenes at Nooka and see what makes the company responsible for some of the world’s most interesting watches tick. We know how much you guys love Nooka,…
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Sputnik Watch
Leave it to the Russians to solve a problem the Americans didn’t even know existed – the digital watch. Much like they revolutionized the way we write in space (the pencil) the Russians have reinvented…
FeaturesThe Roundup
Watches More Confusing Than LOST
There used to be a time when a man wore a watch to tell the time and watched tv shows that you could talk about intelligently without needing a PhD in Theoretical Physics – or…
The Roundup
GIVEAWAY: Nooka Zub Zenv Watch
You can spend hundreds (if not thousands) of dollars on new shoes, a new suit, and a crocodile leather belt all you want, but it’s not the clothes that make the man – it’s the…
Style
Watches: Black On Black
Black on white may be fun every once in a while, but in the age of the Internet it’s as appealing as paying for porn – and this applies to watches too. Black on black…
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Nooka Augmented Reality Accessorizer
Nooka is a company that’s always ahead of the curve when it comes to fashion. It doesn’t matter if you’re talking about their Zon, Zub Zirc, and Zem Zoo watches or the Nooka fragrance, Nooka…
The Roundup
Win a Nooka Watch
Partnerships (whether it’s business or pleasure) are generally based on give and take, but not this time. When The Toilet Paper and Cool Material hooked up we decided to do things differently. We’re just going…
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Nooka Zub Zirc NP 20 Watch
Nooka is known for breaking as far away from traditional watch design as possible, and the Nooka Zub Zirc NP 20 watch is no exception. There’s a bit of a learning curve (okay, you might…
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Nooka Zem Zoo Watch
If a watch strived to be the exact opposite of a traditional analog timepiece it would be the Nooka Zem Zoo Watch. A new take on the digital display, the Zem Zoo features digits along…
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Nooka Fragrance
Nooka is best known for their innovative and cool watches featuring bold modern design that border on futuristic in terms of style. Nooka founder Matthew Waldman brings his vision to their newest creation, Nooka Fragrance.…