Nooka watches are great and all, but it can be hard to commit to just one bright, rubbery time piece when you have so many options to choose from. If it was a grail watch, you could just change the strap out for different leathers, bracelets or NATO bands without too much effort. That’s finally possible with Nooka’s fabulous rubber creations with the Zub 40. The face of the watch displays time in the stereotypically unusual Nooka way with bars, numbers and digital dots. The big difference with this Nooka is the interchangeable straps. Now you can finally take your bright green face Nooka and strap it on with black, or red, or gray or white.
More Watches
Our 15 Favorite Watches Under $100
Luxury goods offer heritage, stories, and style. But those qualities are not mutually exclusive to affordability.
Uncovering Fiction’s Mystery Watches, From Bond to Gatsby
We’re unpacking the real-world inspirations behind the most enviable—but unnamed—timepieces throughout fiction.
The echo/neutra Cortina Is the Ultimate Affordable Luxury Watch
The Cortina 1956 Chrono comes in at a fraction of the Omega’s lofty $8,100 price tag—and it may turn more heads than its Swiss counterpart.