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Yema is a household name in horological circles not because they’re titanic like Rolex, Omega, and TAG Heuer but because they’re one of the few French watch brands to make a name for themselves. They bring old school dive watch heritage to the game, and their prices are far from the big Swatch Group boys. For watch enthusiast website Worn & Wound’s tenth anniversary, Yema has created a limited edition Superman Maxi Dial you won’t find anywhere else. It utilizes the large lumed indices from Yema’s Superman Maxi Dial but lays them out in a unique way, closer to the center and with ellipsoid units a the 3, 6, and 9. The modestly sized 39mm case has 19mm lug width, and the matte dial exhibits a grey hue with a black chapter ring. The most unique feature is what made Yema famous: a bezel lock at the 3 that uses the crown as the securing mechanism. The movement is actually an in-house YEMA2000 automatic with a 42-hour power reserve, and the depth rating is a dive-ready 300 meters. It’s limited to a mere 300 pieces, so get moving. The watches will ship in March.

RicherPoorer-IFTO-7-5

Men’s basics are the backbone of any great wardrobe. Richer Poorer is one of our favorite brands when it comes to tees, polos, hoodies, sweaters, briefs and socks because they combine soft fabrics, curated colors and a meticulous fit for all day, everyday wear. They just kicked off their first-ever Online Warehouse Sale where you can get all those essentials from the archives for under $50. That’s up to 70% off their already affordable prices, along with free 2-day shipping/ returns. The sale runs until 7/7 at 11:59pm PT, so start shopping today.