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If you’re anything like us, you grew up with Transformers, G.I. Joes, Tetris, bikes in the front yard and yes, the ultimately moldable and pliable silicone polymer we all know as Silly Putty. You convinced your parents to buy you an egg of it at the store. You made knock-off versions at school. You bounced it, broke it and stretched it into whatever creation you were thinking of at the time. Now, Shinola is using that viscoelastic liquid silicone non-Newtonian fluid that was originally developed during WWII as the design reference for their latest watch. That’s right, Shinola Made a Colorful Watch in Honor of Silly Putty’s Recent Anniversary. Released yesterday to celebrate the 71st birthday of Silly Putty, this limited edition watch is billed as “a serious tribute to the fun and fantastic toy that still occupies our hands, brains, and imaginations.” With its combination of a cherry red case, color-matched orange dial and aqua silicone strap, this watch checks all the boxes of the original, zany creation it’s based on while still serving as a modern, functional timepiece.

0110 MM Cool Material In-Feed Takeover 1000×600

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