For some inexplicable reason, men are fascinated with old shit. Classic cars, vintage vinyl, aged whiskey – pick your poison. We are also completely enthralled with the whole do-it-yourself thing, which sometimes ends disastrously for our garages, wallets, and sex lives. Billy Reid is a guy afflicted just like any other and it shows through in his clothes, accessories, and shoes. Could you spend a significant amount of time wearing in that pair of Levi’s so they fit perfectly? Of course you could. But we’re also all about the instant gratification which is why the Billy Reid “microwave effect” of aging is so perfect. And that’s why he’s a famous clothing designer and we still have to work after reading this. Take a walk behind the current and see what makes him tick.


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