Nooka is a company that’s always ahead of the curve when it comes to fashion. It doesn’t matter if you’re talking about their Zon, Zub Zirc, and Zem Zoo watches or the Nooka fragrance, Nooka knows how to look (and smell) good and still be different. Because of that, many of their products are available in so many different colors and styles that it would make Crayola jealous. So how do you decide if you want to go with blue, green, pink, or orange?

With the Nooka Augmented Reality Accessorizer obviously. Using some combination of cardboard, webcam, and magic Nooka has created an interface that allows you to virtually try on watches before you buy them. You just get the AR bracelet from one of their magazine advertisements (or the website), visit the Nooka site, point your arm at the camera, and then you get jacked into the Matrix (without all the goo and head shaving). Because if James Cameron has the technology to turn a Terminator into a 10′ tall blue alien there’s no reason you should ever have to leave your chair to try on a new watch.


If you’re anything like us, you’ve been spending the past few months wearing nothing but shorts, joggers and tees. Legends new Aviation collection features their first hybrid short and pant that are designed to maximize comfort, style and versatility–without breaking the bank. What separates them from the competition? Both feature soft-touch, 4-way woven fabric construction with a ribbed fabric elastic waistband for a more elevated look, along with water repellent tech for all day, everyday wearability. The joggers also have a straight gusset and rear knee panels to enhance mobility, along with a 4-pocket design to increase functionality. Upgrade your comfort with Legends.