Nooka is a company that’s always ahead of the curve when it comes to fashion. It doesn’t matter if you’re talking about their Zon, Zub Zirc, and Zem Zoo watches or the Nooka fragrance, Nooka knows how to look (and smell) good and still be different. Because of that, many of their products are available in so many different colors and styles that it would make Crayola jealous. So how do you decide if you want to go with blue, green, pink, or orange?

With the Nooka Augmented Reality Accessorizer obviously. Using some combination of cardboard, webcam, and magic Nooka has created an interface that allows you to virtually try on watches before you buy them. You just get the AR bracelet from one of their magazine advertisements (or the website), visit the Nooka site, point your arm at the camera, and then you get jacked into the Matrix (without all the goo and head shaving). Because if James Cameron has the technology to turn a Terminator into a 10′ tall blue alien there’s no reason you should ever have to leave your chair to try on a new watch.

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Unzip your coat and have some mulled wine on the house—you’ve arrived at your final gifting destination: The Holiday Gift Guide. It’s like your friendly neighborhood one-stop holiday shop, except instead of balsa wood ornaments, ours is packed with thoughtful gifts for everyone on your list. Future heirlooms, small-but-significant stocking stuffers, and gear for getting out there (or staying in)—are all right here. There’s no music playing in the background though, so you’ll just have to hum Bing Crosby while you click around instead.

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