In stereotypical Nike style, there isn’t a single sport that they can’t throw a shitload of money at advertising and football (we’re not talking pigskin here) is no different. Nike’s new Write The Future campaign for the World Cup may just outdo their previous attempts to make “soccer” as big in the States as it is overseas. Just because you might have no idea who Wayne Rooney, Cristiano Ronaldo, or Didier Drogba are doesn’t mean they aren’t as huge internationally as Roger Federer, Kobe Bryant, and Homer Simpson – all of whom make appearances in the Alejandro Iñarritu directed film.
Just do it, because some part of all of us dreams of being knighted, having statues made in our honor, and go-go dancers.
PARTNER
Huckberry’s Essential Holiday Gift Guide
Unzip your coat and have some mulled wine on the house—you’ve arrived at your final gifting destination: The Holiday Gift Guide. It’s like your friendly neighborhood one-stop holiday shop, except instead of balsa wood ornaments, ours is packed with thoughtful gifts for everyone on your list. Future heirlooms, small-but-significant stocking stuffers, and gear for getting out there (or staying in)—are all right here. There’s no music playing in the background though, so you’ll just have to hum Bing Crosby while you click around instead.
