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Features
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The Rollneck Sweater Is a Style Icon, Here Are 5 To Buy Now

It's time to embrace the romantic, rugged rollneck sweater.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
Bowl Season Gear by Nike
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Features
College Graduation Gift Guide: 50 Under $50

'Tis officially the season of dads and grads, the late spring and early summer period where we celebrate fathers and those entering a new chapter of life. We'll spend plenty of time on gift advice for dads, so we'll turn our attention here to the recent graduates. Graduation marks a…

By John A. Paradiso
College-Graduation-Gift-Guide
What We're Buying
What We’re Buying: Italian Watches, Short Shorts, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Watch-Feature
Misc
Johnnie Walker’s Masters Series’ Latest Release Includes an NFT

While wine usually gets the reputation for being an artsy affair, Scotch whisky might be a close second these days. Johnny Walker’s latest in their Masters Series, called Masters of Flavour, is a 48-year-old blend that features a whisky that’s smoky, fruity, and gently spiced, allowing for a pleasant drinking…

By Brett Braley
Walker-NFT-1
Transportation
2023 Toyota 4Runner 40th Anniversary Edition

The venerable 4Runner is one of the most capable body-on-frame SUVs left on the planet. It's also as old as the hills in its current and 5th generation, marking twelve years without a redesign. So, instead of going forward, the brand is going backward by making a retro-licious version to…

By Amos Kwon
Toyota-4Runner-1
Misc
FabMan Creations BMW R nineT “Storm”

BMW Motorrad’s R nineT is ripe for modification, which is why you see such a wide range of customized versions. FabMan Creations of South Africa might actually have made the ultimate art deco version with its Storm. Looking like something from vintage Bauhaus moto stables, the Storm gets clad in…

By Amos Kwon
Storm-2