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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Features
Bartenders Explain Why Cocktails Taste Better From the Bar (and How to Emulate Them)

On my walk to the bar, I rehearsed “para uno, en la barra está bien” exactly 30 times. I once read about a technique called mega-drilling, suggesting it takes 30 repetitions to cement a memory. I can’t tell you if it works, though. Because when I arrived at Baltra Bar,…

By Cool Material
if-you-dont-make-it-right-the-first-time-make-it-again
Entertainment
Don’t Sleep on TV’s Most Underrated Dark Comedy

'Based on a True Story' offers an unflinching look in the mirror for anyone who loves the violence and masochism of the true crime genre.

By Steven Asarch
based
Steal Roundups
The Best Deals of the Week: J.Crew Sale, 28% Off Sonos Arc Soundbar, and More

These are the exceptional deals handpicked for Cool Material readers in gear, apparel, watches, tech, travel & more.

By John A. Paradiso
steals-roundup-03-05
Entertainment
The Coolest Entertainment Trends of 2025

It’s the year of peak nostalgia and wild swings at the box office, an underappreciated streaming service finally getting its due, and a reality TV renaissance.

By Cool Material
Entertainment
Watches
RZE’s Titanium Pilot’s Watch Is a Stealth-Wealth Steal

The RZE Fortitude GMT-S is a tremendous value, with fresh styling, true GMT functionality, and hardened titanium at a fantastic price point.

By Amos Kwon
rze 1