Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Clothing
Kith x The American Museum of Natural History

Probably the least expected and possibly coolest collaboration to hit my inbox lately is Kith for the American Museum of Natural History. Taking design elements from the most exciting exhibits, Kith has produced a large capsule collection with screenprinted dinosaur skulls, Western landscapes, and herpetological wonders. Kith has added their…

By Brett Braley
Kith-x-the-American-Museum-of-Natural-History-1
Misc
MUJI x Honda MS01

Minimalist Japanese clothing brand MUJI worked with Honda to make a truly modern and stylish e-Bike. The commuter has a simple design that allows for a huge footwell and a wide single seat. It also provides features like compact pedals, LED lighting in front and back, large diameter six-spoke wheels,…

By Amos Kwon
MUJI-Honda-1
Clothing
The Four Styles of Pants Every Guy Should Own

Pants have a way of making or breaking an outfit. While on the surface they seem like a pretty straightforward garment, the variation in fit, fabric, and formality can all play a role in how your outfit comes together. Still, you don’t need to overburden your wardrobe with excess options.…

By Brett Braley
Four-Styles-of-Pants-Every-Guy-Should-Own-2
Misc
Four Roses Limited Edition Small Batch 2022 Release

Four Roses has announced this year's edition of their annual Limited Edition Small Batch. And like always, this one is a doozy. We've long sung the praises of Four Roses Small Batch as one of the best budget bourbons you can buy. But, this limited edition version is a particular…

By John A. Paradiso
Four-Roses-2
Clothing
Levi’s Made and Crafted Collection for Fall/Winter 2022

No one can redefine classics like Levi's. This is evident in their Fall/Winter Made and Crafted collection. Taking its inspiration from traditional elements of the brand - jean jackets and buffalo plaid - and reworking the proportions, silhouettes, and color schemes, we find a whole new personality to the brand…

By Brett Braley
Levi’s-Made-and-Crafted-Collection-for-Fall-Winter-2022-1