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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
RUF/The Collection Auction

RUF Automobile out of Bavaria, Germany has built some of the most recognized Porsche cars in history and has 80 years under its hat. An upcoming Amelia Island auction is putting up a full collection of RUF Porsches known as the RUF/The Collection. It consists of four rare RUF cars:…

By Amos Kwon
RUF-Cars-6
Drinks
Our 11 Favorite Cocktails This Year That Are Perfect For the Holidays

The Cool Material team sipped and suggested plenty of weekend cocktails this year. Many were seasonally appropriate, and ranged from classics to modern takes on classics. A handful are also the perfect addition to any holiday get-together, large or small, family or friends. When it comes to holiday drinks, there…

By Nickolaus Hines
cool-material-holiday-cocktails
Features
Here’s What It’s Actually Like to be a Professional Brewer

One of my fellow bartenders at Wilmington Brew Works made an incredible banana foster stout and another one of us absolutely nailed an extra special bitter (ESB) a few months ago. Another homebrewer I know eyeballed a spicy lemongrass ale that defies classification but was the perfect summer beer. I’m…

By Dillon McLaughlin
What-Its-Actually-Like-to-be-a-Professional-Brewer
What We're Buying
What We’re Buying: Breaking Bad Mezcal, Cannabis Card Games, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Mezcal-Feature
Fashion
RZE Valour Chronograph

You don't have to be a track hound to pull off a good racing chronograph, especially if it's as stylish as the new RZE Valour Chronograph. RZE's watches prove to be impeccably crafted, well-styled, and tremendously wearable all day long. The Valour Chrono is not only right-sized at 39mm, but…

By Amos Kwon
Valour-7