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Watches
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Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Audio
Nothing Ear (2)

Audio tech company Nothing has revitalized its impressive earbuds with the release of the Ear (2). The Nothing Ear (2) allows the user to customize their sonic experience with a Personal Sound Profile that adjusts the equalizer to give you the best sound quality. Plus, the personalized noice cancellation feature…

By John A. Paradiso
Nothing-1
Features
If You Like Tequila and Mezcal, Then It’s Time You Get To Know Sotol

Tequila is the second-best selling spirit category in the United States, after vodka. Mezcal is many (many) multiples less than that, but you might not guess as much by how hyped and cherished mezcal is by bartenders, liquor store owners, and the press (and yes, I include myself in that…

By Nickolaus Hines
LosMagos-CUU-AUG2022-133
Clothing
Spring Means Florals. Here’s How to Wear Them and the Best Pieces To Buy

Unless you’ve been living under a rock for the last 17 years, then you probably know the scene (or, at the very least, the gif) in The Devil Wears Prada where Meryl Streep’s character utters the now infamous line, “Florals? For Spring? Groundbreaking.” You may be thinking the same thing…

By Brett Braley
Spring-Means-Florals-2
What We're Buying
What We’re Buying: French Chore Coats, Ukrainian Stamps, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
WWB-Tonic
Accessories
Warby Parker’s Newest Collab with Jimmy Fallon is Here

The Tonight Show host and SNL alum, Jimmy Fallon, has just released his second partnership with eyewear icons, Warby Parker. Known as Flippies, these frames are as clever as the comedian's jokes. The frames of these glasses look pretty normal - a simple Wayfarer style - but with the ingenious double-hinge,…

By Brett Braley
Flippies-1