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The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
1
What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Certified Perfect Craps Dice

If you skip the poker room, walk past all the roulette wheels, and leave the slots to the grannies on your way to the craps table, these are the dice for you. Certified Perfect Craps Dice from Ewin's Dry Goods are made by the same U.S. company that makes the…

By Mike Newman
Certified-Perfect-Craps-Dice-1
Tools
Modo – Modular Desktop Organizer

Our desks look like someone took the contents of a junk drawer and just decided to dump it everywhere. With Modo, organizing all those loose papers, random gadgets, and little knickknacks has never been more enjoyable. The Chinese checkers-esque board allows you to fully customize Modo's setup for the things you want…

By Mike Newman
Modo—Modular-Desktop-Organizer-1
Entertainment
NVIDIA Project Shield

As fun as some games are on our phones, many are ruined because we want to play them with a real controller. With Project SHIELD, not only is your gaming experience about as portable as it would be with your cell, but its complete with a full-size controller. The system…

By Mike Newman
NVIDIA-Project-Shield-1
Drinks
Beertone

Forget colors like "Hazy Sunset" or "Chocolate Mousse," we want to select the new shade for our room or the paint for the kitchen back splash with colors we're familiar with. Colors of beer. Thanks to Beertone, you can match up hues based on 202 delicious brews. Each beer featured…

By Mike Newman
Beertone-0
Entertainment
HAL 9000 Life-Size Replica

Do you love 2001: A Space Odyssey? Like, really, really love 2001: A Space Odyssey? Then set aside 500 bucks and go buy this life-size replica HAL 9000. Why? Because it's awesome, that's why. Built from the 1967 blueprints and image files, this HAL 9000 replica says 15 different movie…

By Mike Newman
HAL-9000-Life-Size-Replica-1