Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Link Roundups
Tuesday Link Roundup

The web is a vast place best explored with a little guidance. Every day we curate a small collection of links worthy of your time, meaning you can skip the wandering and get right to the good stuff.

By John A. Paradiso
Nicolas-IG
Features
The 10 Best Pilsners You Can Find Just About Anywhere

Pilsners, a type of lager, get their name from the city of Plzeň (translated to Pilsen in English) in the Czech Republic. Here, Pilsner Urquell brewed the first pale lager back in 1842. The style, known for its refreshing, crisp, easy-drinking nature, can be broken up into several distinct types.…

By Christopher Osburn
Pilsner_Feature2
Features
What It’s Like to Wander the Ice Caves of Iceland

My grandparents had a place in the Poconos up until I was in college, and I grew up going in and out of the Appalachians. Over time, I learned enough to be able to rattle off a few fun facts about the mountains here and there: They’re one of the…

By Dillon McLaughlin
PXL_20230408_153655884
Misc
Ferrari’s Iconic TdF “Double-Bubble” Zagato

RM Sotheby's has unearthed a true beauty in their latest sealed auction: the highly sought-after Ferrari TdF "Double-Bubble" Zagato. The TdF "Double-Bubble" Zagato is a testament to the age-old partnership between Ferrari and Zagato, two giants of the automotive realm. It was designed to compete at the highest racing level…

By John A. Paradiso
Zagato-8
Accessories
Hoka Restore TC

The Hoka Restore TC is a new slip-on athletic sneaker from one of the best shoemakers on the market. And while many modern running shoes are over-engineered for maximum performance, the new Restore TC keeps things simple without any sacrifices. The three-part construction features a breathable, soft upper with stretch…

By John A. Paradiso
Hoka-6