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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Steal Roundups
Weekly Steals Roundup: March 20, 2024

Every day, the editors at Cool Material search the web for the best steals on their favorite products. These are the exceptional deals handpicked for Cool Material readers in gear, apparel, watches, tech, travel & more.

By John A. Paradiso
steals-roundup-03-20
Link Roundups
Wednesday Link Roundup: March 20, 2024

The web is a vast place best explored with a little guidance. Every day we curate a small collection of links worthy of your time, meaning you can skip the wandering and get right to the good stuff.

By John A. Paradiso
Cosmo-Green-IG
Drinks
Farm Bourbon: How Rare Corn Varieties Headline Jeptha Creed’s Grain-to-Glass Spirits

Jeptha Creed is a mother-daughter run Kentucky distillery focused on making farm-first spirits. We spoke with master distiller Joyce Nethery to learn more.

By Nickolaus Hines
jeptha-creed-bloody-butcher-corn
Watches
Louis Vuitton Teams Up With Frank Gehry on Stunning Watch

The Tambour Moon Flying Tourbillon Poinçon de Genève Sapphire Frank Gehry is a timepiece that's as much a masterpiece as it is a functional accessory.

By John A. Paradiso
gehry-1
Drinks
The Macallan and Bentley Finally Release Their Collaboration Whisky

Priced at $50,000, this whisky bottle is as much of an art piece as a beverage.

By John A. Paradiso
Macallan-1