Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Partner
1

The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

1
Travel
The Iceland Most People Don’t See
1
Lifestyle
Jim Beam’s Small-Batch Booker’s Bourbon Is A Must-Buy in 2026
Our Picks

Featured Stories

1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
One of the Best Electric Shavers Is on Sale for Almost Half Off

We know a straight razor shave by a talented barber is the best there is, but honestly, we don't have the time, energy or desire to be baby bottom fresh everyday. We'll grab one every once in a while, but for everyday purposes, we prefer the tried-and-true electric shaver when…

By Cooper Fleishman
Braun-Series-7-Electric-Shaver
Accessories
Get an Extra 50% off over 400 Reebok Sale Items If You Act Fast

In all of the hullabaloo of Nike, Converse and adidas releases and sales, we all forget that certified Dad brand Reebok also has quite a few sneaker options worthy of consideration. And since they just kicked off a steal with an extra 50% off Reebok sale items with code EXTRA50…

By Cooper Fleishman
Get-an-Extra-50-off-over-400-Reebok-Sale-Items-If-You-Act-Fast-new
Phones
2019 Apple AirPods

Apple might’ve been gut-punched recently due to less-than-stellar iPhone sales, but that doesn’t mean they’re not upping their game elsewhere, namely with the 2nd-gen wireless AirPods. They’ve announced the 2019 Apple AirPods with the kind of upgrades that will keep them at the front of the wireless headphone pack. Not…

By Amos Kwon
2019-Apple-AirPods-new
Transportation
Young Guns Speed Shop 2016 Ducati ‘Pandora’ Bike

Young Guns Speed Shop is a seemingly small yet beautiful shop and atelier out of Switzerland that focuses on building bikes the way they were meant to be built. We could spend ages talking about all of their incredible creations, but the one that particularly caught our eye was the…

By Cooper Fleishman
Young-Guns-Speed-Shop-2016-Ducati-Pandora-Bike-1
Transportation
Joey Ruiter Reboot Buggy

Industrial designer, artist and all-around madman Joey Ruiter has been reimagining modern vehicles for as long as we can remember. From his Tinnie 10 Vessel that's a whole new take on the boat, to the Snowmobile that reminds of Star Wars, his creations are unlike anything else on the market.…

By Cooper Fleishman
Joey-Ruiter-Reboot-Buggy-1