For the uninitiated, Chermayeff & Geismar & Haviv is a New York-based design firm that’s responsible for some of the most iconic logos you see every day. What logos? NBC. PBS. Showtime. Mobil. Chase Bank. We could go on. Now the legendary firm is getting the retrospective it deserves. Identity: Chermayeff & Geismar & Haviv is a 308-page look at 100 of the firm’s pieces of work. There are also interviews with the men behind the company so you can get a better idea of the thought process that went into each of these seminal works. The book is available for pre-order now and is expected to ship in May of next year.