Build the Future With LEGO

As part of a recent print campaign for everyone’s favorite building block company, Ogilvy Thailand used the theme “Build the Future.” The campaign saw the firm inspiring the hearts and minds of both young and old with an interpretation of what would happen if kids were responsible for building their own future out of thousands of LEGO bricks. The end result? A firefighter. An astronaut. A rock star. Each piece in the four piece collection sees a different child building a lifelike sculpture of what they want to be when they grow up. From fire hoses and giant suits that can withstand the elements to enormous guitars and larger than life boots, the collection captures the wanderlust we all grew up with and renders it in a way that’s a combination of artistic curiosity and imaginative realism.