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Backdrop Paint Teams Up with Madewell on Limited Edition Paint and Apparel

Backdrop Paint Teams Up with Madewell on Limited Edition Paint and Apparel

Buzzy interior paint brand Backdrop has quickly become a favorite for millennial homeowners. With sharp packaging, smart collaborations, and a fantastic product, it’s easy to understand why the DTC paint company has become so beloved. The brand’s latest collaboration sees them team up with clothing company Madewell on a line of limited edition paint and apparel. The collection includes a hoodie, painter’s shirt, overalls, canvas tote, chore jacket, and more in the same color – “STUDIO HOURS” – as the paint itself. Warm and neutral, this beige color features tones of pink and light brown and is sure to make a room feel natural and inviting. And the clothing collaboration is a new step for the paint brand.

“We love joining forces with new and unexpected creative partners,” shared Natalie Ebel, Co-Founder of Backdrop, in a press release. “With STUDIO HOURS, it’s been especially exciting to translate our perspective as a design brand into the fashion space with Madewell. The collection combines our take on a modern, new color with the silhouettes of classic workwear while celebrating the artistic process and the power of color as a means of transformation, from home design to apparel.”

The entire collection is available starting January 25th in select retail stores and online at both Backdrop and Madwell.

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