Public Health and Safety is a big deal in France. Bound and determined to dispel the notion that they surrender on everything, the French created the Aides organization to promotee HIV/AIDS awareness and treatment. As opposed to tailoring the program to something absurd like abstinence only education, they promote safe sex… through the Aides Graffiti(Definitely NSFW) marketing campaign.
Aides Graffiti is the product of TWBA Paris and can best described as KAWS (it’s a little bit Banksy too) drawing an almost pornographic version of Donald in Mathmagic Land. Yes, it’s racy. But come on it IS the French, and they don’t anything as seriously as their nudity (except maybe their hatred of Americans). And somehow, it manages to maintain a vibe that is so informational you almost forget you’re watching dancing naughty bits. If Health class in America was taught with teaching aids like this, maybe the kids (the boys at least) would pay closer attention.
Aides Graffiti
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