The Cool Material editors are hard at work handpicking the best new products and gear that release every week. Here you’ll find the most exciting selections from the world of style, EDC, and more.
This week we’re highlighting an incredible collaboration between Percival and Ford. It blends Percival’s cheeky British sense of style with Ford’s iconic Americana aura. It’s a can’t miss release. Plus, we’ve got new drops from The James Brand, Transparent, Bell & Ross, and more.
Check out all of the coolest new product releases below.
Percival x Ford Collection
To mark 60 years of Mustang muscle, Percival teamed up with Ford to bring the heat with a collection of menswear that fuses classic automotive cool with fresh, modern vibes.
Buy
Harry's x Matt McCormick Tamalpais
Inspired by NorCal's tallest peak, this hyper-limited fragrance (just 250 made) is bottled art. Frosted glass, oak topper, smoky-spicy notes—vegan, cruelty-free, and effortlessly cool.
Buy $250
District Vision x New Balance Hierro v8 Trail Running Shoe
District Vision x New Balance Hierro v8 reimagines Y2K trail runners with eco-savvy flair. Crafted from recycled car tires, layered textures meet Vibram soles and natural pigments.
Buy $195
Casio CPP-002 Sauna Watch
Meet the Casio CPP-002, the first watch made to handle the sauna like a pro. Lightweight, heat-resistant, and packed with a 12-minute sauna timer, it’s functional durability redefined.
Buy $53
The James Brand The Barnes
TJB's Barnes redefines blade innovation. Machined from a single billet of 6AL4V titanium, this framelock packs a Bohler M390 blade, ceramic bearings, and sleek durability.
Buy $799
Transparent Brutalist Speaker Black
The Brutalist Speaker by Transparent is where bold design meets unbeatable sound. Crafted from 70% recycled aluminum, it’s a sustainable, striking centerpiece that delivers premium audio.
Buy $4000
Jaguar Type 00 Concept EV
Jaguar's Type 00 concept blends its iconic E-Type heritage with an all-electric future. Long hood, sleek fastback, minimalist interior, and luxe brass detailing—Jaguar's redefined itself.
Buy
Buck Mason Shetland Tweed Countryman Blazer
Buck Mason’s newly released West Coast Ivy Collection gives classic Ivy League style a laid-back California spin. Our favorite piece from the collection is this professorial tweed blazer.
Buy $798
Tecovas LongHaul Waterproof Moc Composite Toe Work Boot
Meet the ultimate workhorse: a low-profile moc toe built for pros. With TEC insoles, slip-resistant MuckOFF tread, and ASTM-certified protection, it’s all-day comfort and toughness combined.
Buy $245
Bell & Ross BR-05 Skeleton Arctic Blue
Bell & Ross just flipped the script on luxury watches with the BR-05 Skeleton Arctic Blue. Featuring a laser-engraved sapphire crystal mimicking cracked ice, it’s bold and unexpectedly cool.
Buy $7700
